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50%+ CN Auto Dealers Fail to Meet Sales Targets Last Yr; New Car Sales Losses Deepen: CADA
19 Mar 2026 07:06
In 2025, a wide range of Chinese automobile dealers failed to meet their annual sales targets, faced a continued price inversion, and incurred deepened losses in new car businesses, according to a survey report by the China Automobile Dealers Association (CADA).

Specifically, the survey report shows that over half of the dealers didn't achieve their 2025 annual sales targets, while only 44.3% of them were able to do so, a performance worse than in 2024.

In addition, 81.9% of dealers experienced varying degrees of price inversion, while 51.5% of them had a price inversion margin of over 15%. Severe price inversion led to intensified losses in new car sales businesses, eventually eroding dealer profits.
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